Transforming the way our industry thinks, creates and serves

Paramount Liquor’s flagship forum for Drinks, Discovery, & Discussion, returns to Melbourne.

With more to come, catch a glimpse of what's in store and secure your ticket as space is strictly limited!

Live Panel Discussions

We’re thrilled to welcome back Samantha Payne, acclaimed drinks communicator content joined by a standout lineup of industry experts ready to shake things up. On the agenda, bold insights, fresh ideas, and game-changing perspectives from the brightest voices in the business.

Decisions That Define You
Long-term relevance is built on intentional choices. This panel explores defining a clear niche, making pivotal decisions, and evolving without losing identity.

• Sarah Dawn Mars | Overproof - Hospitality Insights Podcaster | Founder

• Pete Hollands | Frogs Hollow, Alice, Alliance, Shaman | Co-owner founder

• Dani & Oska Whitehart | Bar Bellamy & Melitta Next Door | Co-owner's founder's

Creating Moments That Matter
Lasting brand connection is built through immersive service, compelling storytelling, and community-driven experiences. This panel explores how these elements create meaningful moments that customers remember and share.

• Rob Libecans | Caretakers Cottage & Three Horses | Co-owner founder

• Jack Connor | Rosella's & Beudi Agave | Owner founder

• Priscilla Leong | The Flowing Bowl Creative Drinks Consultancy | Co-owner director

Interactive activations

Leading suppliers will be pouring what’s new, what’s next, and what deserves a spot behind your bar featuring 30+ leading brands including pours from:

William Grant & Sons | Lion | Sazerac | Brown-Forman | Vinarchy | Vanguard Luxury Brands | Diageo | Asahi Beverages | Campari | Red Bull | Altus Brands & more.

Notetakers

A new way for on-trade wine. Explore a sensory journey off the vine led by expert sommeliers, immersing in aroma, taste and story telling featuring limited and exclusive wines from Oatley Wines, Vinarchy, Pernod-Ricard & more.

Main Bar & Roaming sampling

Expect a main bar takeover by Asahi Beverages and some incredibly delicious serves from seven leading Paramount Connect brands floating around from when you enter to when you depart.

Masterclasses & Immersion

Standby for more details with William Grant & Sons and Lion taking over their own immersive spaces with Monkey Shoulder, Glenfiddich, The Balvenie, Tullamore Dew & Guinness.

Entertainment

Michat is a passionate vinyl collector and the bar